Filing a motion against sugar syrup in honey could well be one of the weirdest cases to be brought to consumer court and yet that's what Dabur is planning to do.
A Case Of Sugar Syrup
Marico's Saffola Honey is the culprit who has allegedly misled the authorities and the public by claiming a 100% pure 'sugar syrup' less honey.
To challenge the purity claims, Dabur India has said that they would be filing a complaint with advertising watchdog Advertising Standards Council of India (ASCI) against rival Marico.
Dabur claims Marico is misleading the consumers with their NMR test results and that various test reports indicate the presence of sugar syrup in Saffola's honey.
Who has the better honey?
The two FMCG giants have been at each other's throat over claims regarding their honey brands.
Both firms allege that each other's honey hasn't passed the Nuclear Magnetic Resonance Spectroscopy (NMR) test.
This isn't the first time this year that Dabur has moved against Marico. Earlier this year they made allegations that Marico copied the design and packaging of its existing honey brand.
Bottom line: Dabur take home the significant share of the packaged honey industry, therefore it's logical for them to curb competitions.